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Acceptable Use Policy

WupHub is for permission-based customer communications, not unsolicited outreach. These rules protect recipients and responsible businesses.

Document details

Last updated

October 31, 2026

Applies to

WupHub services and platform

About this document

This page explains the rules and practices that apply when you use WupHub. Read the sections relevant to your use of the platform and contact us if anything needs clarification.

01

Purpose

WupHub is intended for legitimate businesses to manage customer contacts, respond to customer conversations and deliver relevant, permission-based communications through accounts they are authorized to connect. It is not a tool for unsolicited prospecting or spam.

This policy protects recipients, businesses, connected platforms and WupHub. It applies to every account, workspace, customer contact, opt-in automation, permission-based campaign, integration and connected channel.

02

Customer contact and permission standards

Before contacting someone, you must have an appropriate legal basis and any consent required for the specific channel and message type. Promotional and marketing messages require the applicable marketing permission; a service or transactional relationship does not automatically authorize promotional follow-ups.

You are responsible for maintaining accurate customer contact information, the source and scope of permission, and records of consent when required. A number, email address, prior purchase or public social profile is not, on its own, permission to send marketing messages.

03

Prohibited messaging practices

You may not use WupHub to:

  • Send unsolicited bulk or individual promotional messages, cold outreach or spam. Purchased, rented, scraped and harvested contact lists are prohibited, even if a list seller claims recipients consented.
  • Upload, import, enrich or merge customer contacts to bypass consent requirements or revive recipients who have opted out.
  • Ignore opt-outs, unsubscribe requests, suppression lists, applicable contact-hour restrictions or channel-specific consent requirements.
  • Mislead recipients about the sender, purpose, price or conditions of an offer.
  • Artificially generate engagement, replies, clicks, delivery events or platform activity.
  • Use keyword triggers, follow-ups, broadcasts or opt-in automations to evade platform review, rate limits, enforcement or messaging windows.
04

Opt-in automations and recipient control

Automated customer journeys, appointment reminders, support responses and permission-based announcements must remain within the recipient's reasonable expectations and applicable channel rules. Automated steps do not create consent and must stop or adapt when a recipient withdraws permission.

Make unsubscribe and STOP instructions available where required, honor requests without unreasonable delay, and do not route a suppressed customer contact through another connected channel to circumvent their choices.

05

Prohibited content and conduct

You may not use WupHub for illegal, fraudulent, deceptive, abusive, hateful or exploitative activity. This includes phishing, malware, credential theft, impersonation, harassment, threats, sexual exploitation, trafficking, unlawful gambling, illegal goods or content that violates intellectual property or privacy rights.

06

Security and platform integrity

You may not probe, scan or test WupHub without written permission; bypass access controls; access another workspace; introduce malicious code; reverse engineer restricted portions of the service; overload infrastructure; or use unofficial methods intended to impersonate or circumvent a connected platform.

Do not share credentials or channel tokens outside the people and systems that legitimately need them.

07

Sensitive and regulated data

Do not use WupHub to process highly sensitive or regulated information unless your agreement, workspace configuration and applicable law expressly permit it. You are responsible for determining whether the service is appropriate for your industry and data.

08

Monitoring and enforcement

We may investigate suspected violations and review relevant account, technical and delivery information. Depending on severity, we may warn you, limit sending, disable an integration, suspend a workspace, preserve evidence, terminate access or report activity where legally required.

If you believe WupHub is being abused, email support@wuphub.com with enough information for us to investigate.

Questions about this document?

Contact us and include your workspace name when your question relates to an existing WupHub account.

Email support