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Anti-Spam Policy

No spam, no purchased cold lists. WupHub supports customer conversations, opt-in automations and communications people have chosen to receive.

Document details

Last updated

October 31, 2026

Applies to

WupHub services and platform

About this document

This page explains the rules and practices that apply when you use WupHub. Read the sections relevant to your use of the platform and contact us if anything needs clarification.

01

Permission is required

WupHub is designed for customer communications that recipients expect or have authorized. You may send a message only when you have a valid legal basis and any consent required for that recipient, channel, content and location. Consent must be informed, freely given where required, and connected to the type of message being sent.

A prior purchase, a public profile or possession of a phone number or email address does not automatically provide permission for every message.

Permission to send an order update or reply to a support request is not automatically permission to send marketing. Obtain the appropriate opt-in before adding customer contacts to promotional journeys.

02

Customer contact standards

Purchased, rented, scraped and harvested contact lists are prohibited, even where a list supplier claims consent. Third-party contacts without independently verifiable, channel-appropriate permission are also prohibited. Do not use WupHub for cold outreach to people who have not agreed to receive the relevant communications.

Keep records showing how and when a customer opted in, what they were told, the relevant message category and which sender or brand they expected to hear from. Importing a customer contact or creating a conversation does not establish consent.

03

Be clear about the sender

Messages must accurately identify the business or person sending them. Subject lines, sender names, domains, offers and calls to action must not be deceptive. Where required, include valid contact or business information.

04

Make opt-out easy

Provide a clear way to stop promotional messages and honor requests promptly. Do not require payment, account creation or unnecessary personal information to opt out. Once a person opts out, add them to the appropriate suppression list and do not re-add them without new valid consent.

05

Maintain healthy sending

Use accurate audience selection, control frequency, remove invalid recipients and investigate high block, bounce, complaint or unsubscribe rates. Follow the limits, templates, messaging windows and quality requirements of each connected provider.

06

Opt-in automations must respect permission

Automation does not create or expand permission. Keyword triggers, customer-requested replies, reminders, opt-in campaigns and follow-up sequences must respect the recipient's intent, channel policies, consent scope and opt-out status.

Do not automatically re-enroll unsubscribed customer contacts, switch channels to bypass suppression, or send marketing messages on the assumption that a previous conversation grants indefinite consent.

07

Enforcement and reporting

We may pause or restrict sending while investigating complaints, unusual volume, poor quality signals or suspected violations. Serious or repeated violations may result in disconnection or account termination.

To report unwanted messages sent through WupHub, email support@wuphub.com. Include the sender, approximate date, channel and a copy or screenshot of the message where possible.

Questions about this document?

Contact us and include your workspace name when your question relates to an existing WupHub account.

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